Social media is the distribution channel for today. Political content includes ads for political organizations, political parties, political issue advocacy or fundraising, and individual candidates and politicians portfolios. In India, election ads are ads that feature a political party, a political candidate or current member of the Lok Sabha, or any ads that are run by a political party, political candidate, or current member of the Lok Sabha.
Biographical videos, funny videos on competitor, fundraising videos, One could post videos of campaign speeches, interviews, views and opinion speeches with graphics, videos covered on party work, fund raising events. All of these videos have a much lower production costs than a television ad, yet, still provide effective marketing. Online video is a necessary component to an effective political campaign. Video provides a platform that is both personal and visually stimulating. Online video allows you to present yourself to your constituency in a way that is far more personal than signs and posters and allows you to become more than merely a name or political party.


