Whatsapp is one of the biggest marketing platform that carries your message in a video format or GIF in your audience’s phone inbox. These videos are of short duration and one of the most successful platform for election campaigns. Whatssapp groups and broadcast groups are supposedly the easiest way to disseminate your videos to the target audience. These are generally low budget videos. Political parties use whatsapp videos to publicise their manifestos, candidates, party achievements, mock videos on the opposition and what they want to share with the public The best thing about whatssapp videos is that you can use any music with no copyright issues as there is no online check on the music. Also, whatsapp videos are much hassle free as it can be shot even on a phone with good camera and resolution. The legal hassles of online uploads does not apply on whatssapp videos. That is why much more creative aspects can be added to it. You can play with an already appreared TV commercial and twist it to make a new video for whatssapp viral purpose. A lot of existing videos can actually be tweaked beautifully to make whatssapp videos.