Visual presentations are often much more easy to understand and the information is more well-retained. Add to this the rapid growth of smartphone usage worldwide, and video becomes more important every day.
Everthing is online today. Sales, purchase, research, web conferences, skype meetings , the world of websites, blogs, social media, online branding, youtube channels and what not. The digital media needs content each time. This makes and demands innovative and interesting Video content to communicate . Online audiences find video content typically convenient. In this new era of digitization, we literally want everything now and quick. The media consumption pattern has also changed. Brevity and short videos is the demand and trend today. Everyone expects you to convey your thoughts in a 30 second instagram teaser than over a 500 page article. Even the Bollywood movies are curtailed to 2 hours approx instead of 3 long hours like before.
